Background

In the information age ,mass marketing born in an era of mass production and mass advertising is dying because of:

* Fragmentation of media
* Increasing and niche competition
* Rise of individualism
* Technological Advances

Key to business success is strength of customer relationship – loyalty and advocacy. What better way than high quality direct customer contact. Marketing spend increasing “below the line”

In order to fulfill the need for greater customer relations and engagement, Finedge was founded in 1999. Today it offers the gamut of brand activation, events, sales promotion, fulfilment and call centre services.

We have a national presence in the main metros, as well as a network of associates/partners.

Our clients include market leaders from the FMCG, IT, Cellular, Insurance, media and Financial services industries.

 



 

 

 

 

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